Test Your Marketing IQ

1. Every month you don't contact your customers or prospects they forget you by:

1%
5%
8%
10%

2. Surveys conclude that the reason people stop patronizing a business is:

No reason
found a better competitor
they moved away
They felt ignored when they had complaints

3. Which one of the following is NOT a "Small Business" advertising mistake?

Include a Headlind in all print ads
Using more graphics than sales copy
Using one-step advertising
No call to action

4. Quickest way to creat a cash flow surge in your business is:

Reduce your advertising cost
Increase your prices
Mail a SPECIAL OFFER to your current cutomers/clients
Work hard at finding leads and new customers

5. The biggest competitive advantage you have is:

Having the best product/service
Having the lowest prices
Having a great location
To be able to spend more to get new customers and still make a healthy profit

6. What is the question your Unique Selling Proposition must answer

Are we the best?
Why should people buy from us instead of our competitors?
How can we upsell our customers?
What's the best price to charge?