Here's An Effective Tool To Build Closer Relationships With Your Past Clients And Prospects To Encourage Repeat Business And Referrals

One very effective Internet marketing strategy is to develop a monthly e-newsletter that you can send to your past and potential clients. An e-newsletter can be effective at building ongoing relationships, promoting repeat sales and encouraging referrals. 

First Step

The first item to consider when developing an e-newsletter marketing strategy is your email database. You have an email database right? If you don’t it’s time to start building one. I don’t recommend you use Outlook. Invest in a commercial email marketing system.

No Spamming

Ask all your current clients for their e-mail address and for permission to send them your e-newsletters. Sending your e-newsletter to people with no interest in your services will likely result in your e-newsletter being viewed as spam. This is a waste of time and effort, and your email address could even get black listed. This can damage your image and cause you to lose business. 

How To Collect E-mail Addresses?

An effective way to develop your email database is to implement a strategy to encourage people to sign-up to receive information from you. In internet marketing terms it’s commonly known as an “opt-in” email list. This could include a “sign-up for our newsletter” form at your website. Holding an offline or online contest has also proven to be effective. Offering some kind of FREE report in exchange for emails has also been proven to be effective. 

What to put in your newsletter?

The content of your e-newsletter should focus on information that will add value to people’s lives. Keeping direct advertising to a minimum is ideal, but it is acceptable to use subtle advertising techniques to promote your products or services. Topics like home improvement, gardening, industry news and financial issues have mass appeal.

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