Marketing Tips For Real Estate Agents

1. Set Goals
Unfortunately most Realtors go from one deal to the next with out setting any sales and marketing goals. Sure many of you have told yourself that you want to do a specific number of deals a year, but if you don’t have a written plan to achieve your goals you will probably end up falling short or wasting a lot of time and money. So make sure you set measurable goals and develop your plan to achieve them.

2. Work out a Marketing Budget
If you are seriously committed to growing your real estate business in 2008 you must re-invest a percentage of your sales back into your business for effective marketing, emphasis on effective. A general rule is about 10-20% of your gross commissions. Allocate half of your money for online marketing and the other half for offline or internet marketing.

3. Develop your own Branded Website
If you are a Realtor without your own website you are missing out on one of the most cost effective ways to market your services. It’s no longer effective to rely on your office website. To be a 21st century Realtor you MUST have an effective website.

4. Focus on Building your Database
Do you have the contact information of your past clients and prospects in a contact management program like ACT. A list of your past clients is your best source for new business and referrals. One of your goals for 2008 should be to focus on increasing you prospect list and developing your database.

5. Set-up a Drip Marketing Program
E-mail is one of the most cost effective marketing tools available to Realtors today. But it’s greatly under used as a marketing strategy. Offering valuable information via e-mail to people is an effective relationship building strategy. I recommend you send out informative, educational e-mails once a month. You can do this for about $40.00 a month, so start asking people for their e-mail address.
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