The #1 most common real estate marketing mistake that agents make is simply this... Doing what everyone else is doing and not setting yourself apart from the rest of the crowd. Real estate is a very competitive marketplace but it doesn't have to be that way. When you set yourself apart from the rest of the agents, you become the clear choice of who to do business with.

Why should anyone choose you as their Realtor?

Whether someone is buying or selling a home, they always have the same question in their minds... Who should I use for a real estate agent, or should I use an agent at all? The question your real estate marketing has to answer is this "Why should I choose you over all of the other options that I have?" When you look at most of the real estate marketing out there, you will find that most ads appear to be the same. When the marketing is the same, the agents, and therefore their service, appear to be the same. Your real estate marketing must set you apart from all of the others so that you become the clear choice to do business with.

This may sound difficult at first, but when you realize that 99% of the real estate marketing that is out there is practically identical, then you also realize how easy this really is. The one thing that most all real estate marketing doesn't do is express a clear benefit to the prospective client. When you express clear benefits that immediately explain why to use you over the others, you gain a very distinct competitive advantage and the choice becomes easy. Practically no one does this which is what makes it so easy for you to do. When you are the only one, you'll stand out in the crowd.

It's that easy!

The easiest way to do this is to answer the question yourself... "Why should someone choose you over all of the other options they have?" If you can't immediately come up with the answer to this, then your real estate business is in serious trouble. If you think of things like "I am #1," or "I give great service," then you will surely generate a "who cares" response. The problem is that practically everyone says these things so they become useless. It doesn't set you apart from the others and it doesn't state a benefit to the reader. Think about it, if you can't answer that question by yourself, how could a prospective client possibly answer it?

Promote the benefits you have to offer.

Most of the real estate marketing that you'll see will almost always promote the agent rather than the benefits of using the agent. Most of the advertising is ego based and tells about the agent themselves rather than express a clear list of benefits that the prospect will get by using the agent to buy or sell a house. The response of the reader when seeing this is usually "who cares?" They want to know what's in it for them. They really don't care about the you. When you make this simple distinction and begin to direct your real estate marketing in this direction, you will begin to immediately see a drastic difference in the results you get.