SMART MARKETING Marketing Tips And Advice To Help Increase Your Sales   Newsletter September, 2007 | Issue 28   BIG BANG Marketing Coaching Program Download My Brochure  Shop For Promotional Products

Are Your Struggling    To Grow Your Sales? Call me to get your FREE REPORT "28 Low-cost Ideas to increase Your Sales and Profits Call Now! 204-783-6342   Have A Marketing Question?     Call Today! 204-783-6342              QUOTE "Success in business requires training and discipline and hard work. But if you're not frightened by these things, the opportunities are just as great today as they ever were". - David Rockefeller-      6 Marketing Strategies To Attract Prospects to Your Business This may sound like a no brainer, but before you can sell your products or services you must first attract prospects to your business. If this is supposed to be common knowledge, why do so many small businesses pay so little attention to prospecting? Most small businesses have no prospecting strategy or an ineffective one. What’s your prospecting strategy? In the majority of sales situations, people go through three steps before they become long-term repeat customers or clients. Step #1 Prospect, Step #2 First time customers and Step #3 Repeat customers. Despite this fact, small businesses tend to focus their marketing and advertising efforts on step 2, getting first time customers. In my opinion this is a killer marketing mistake. Before people can become first time customers or clients you must get them to identify themselves as your prospects. You do this by consistently implementing prospecting generating marketing activities that are targeted only on people who make up your ideal client/customer profile or may have a genuine interest in the types of products and services you are offering.  Advertising that tries to speak to everyone in an attempt to make the sale is usually  ineffective and wasteful. Here are 6 prospecting marketing activities that every business could benefit from.   1) FREE TIPS BOOKLET: Create a simple booklet filled with tips related to your product or service. For example, if you are operating a computer repair business, create a booklet on “How to Protect Your Computer from Viruses and Unwanted Spam”. 2) FREE NEWSLETTER: Create a free newsletter that shares tips and information related to your service or product -- like the one you are reading right now. Some of my most loyal clients are a result of my newsletters. 3) FREE REPORT: Create a free report or e-book on an important aspect of the problem your product or service solves. For example, if you are an accounting firm how about a seminar on “10 Legal Ways To Pay Less Taxes”. 4) FREE INFO-PAK: Compile a report and tips into a free Info-Pak of information that will appeal to prospects for your product or service. Offering a free CD/DVD in you advertising will get you some good response. 5) FREE INFORMATIONAL WEB SITE: A Web site can be an ideal resource for your prospects and customers. You can provide information about your company, your products and services, or even better, lots of free information related to your product or service that your prospects would find appealing. 6) FREE SEMINARS OR WORKSHOPS: For example, Home Depot offers free workshops on building decks and fences.  If you want to generate qualified prospects, implement these strategies and make them the main offer of your advertising. Instead of just  telling people to hire you, buy from you or “call for details”; give a lot to your prospects and your customer base will grow steadily.  Download this FREE Online Seminar: “20 Thinkgs You Must Do To Market Your Business Successfully”. Go To www.MarketingSuccess.ca *This link will expire in 3 days   Author: Kevin Toney is “The Marketing Coach”. Kevin coaches small business owners and sales professionals on how to find and attract  new customers, increase repeat business and generate a steady flow of referrals. Call 204-783-6342 for your FREE over the phone Coaching Session where you can get solutions to your marketing challenges.      Bad Predictions In Business History "The horse is here to stay but the automobile is only a novelty, a fad". The president of the Michigan Savings Bank advising Henry Ford's lawyer not to invest in the Ford Motor Co., 1903 Just For Laughs                                www.HowToIncreaseYourSales.ca

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