11 TESTED AND PROVEN SELF-PROMOTION STRATEGIES TO ATTRACT AND RETAIN CLIENTS/CUSTOMERS
One of the fastest ways to grow sales and profits in your business is to go after high-end clients. They can afford to buy from you more often, and at higher prices. Having a regular client list of happy customers who come to you over and over again and pay you regularly, is the best way to run a successful service business.
But how can you connect with these high-quality clients? Here are several suggestions.
- Make a List of All the Services You Can Offer
Choose the ones you do best, and ones that you can demonstrate through your portfolio and experience, reviews, and testimonials.
- Write a Profile of the Kinds of People Who You Believe Will Be Your Ideal Customers
Don’t make the mistake of saying “everyone” will want your services because you will end up selling to no one. Instead, be precise about who you want to work with. For example, you might say:
“Small business owners in X niche or industry who can afford $Y per month in order for me to take over all the work involved with Z task. They are happy working virtually and will appreciate my expertise in reference to A, B, and C.”
- Make a List of Their Main Problems And Concerns
What do these people have the most trouble with? How can your services help? Can they afford to have you do this work?
- What Is Your Competition Offering?
Search for other businesses offering similar services. Can you offer the same, or even more? Price yourself competitively based on your research.
- Spend Time Where Your Target Audience Hangouts
Once you have created your ideal customer profile, and have identified their pain points, it is time to look online for your target audience. What sites do they spend time at? Which groups do they belong to?
- Make the Most of Social Media
Your social media posts should show you are a problem solver who gets things done. Make the most of your free postings to convey the impression that you are reliable and able to deliver the services you offer in a timely and professional manner. Include lead generation offers in some of your social media postings. Run Facebook ads that target exactly the kind of client you are looking for. Facebook ads can be very targeted and affordable. Google ads are more costly, but they offer some significant benefits that Facebook does not offer.
- Make the Most of LinkedIn too.
Create a great profile that highlights the services you can provide.
- Ask for Reviews and Testimonials
Once you have happy and paying clients, be sure to ask for reviews and testimonials to help market your services as a reliable worker who meets their standards of professionalism.
- Use Lead Capture Pages
A lead capture page is like a one-page website whose sole purpose is to encourage visitors to give you their email address or cellphone number in exchange for something for free they perceive as valuable, educational, or entertaining.
For example, if you’re a real estate agent you can offer a Free home evaluation. If you’re doing business to business marketing you can offer videos, software, eBooks, Cheat sheets surveys, webinars, or checklists.
If you operate a restaurant or retail store you could offer a 20% off Coupon. In marketing, these are commonly known as “Lead Magnets”
The goal is to capture the contact information of the people who visit your lead capture page, so you can build a list or database of potential customers that you try to convert to paying customers, over a period of time.
- Make the Most of Email Marketing
Create three lists of clients: prospects, current clients, and past clients. For prospects, you need to get them on the list to start with so you can begin to market to them regularly. A good way to get them to subscribe would be to offer them something of value related to your niche, such as an eBook, case study, and so on.
For current clients, mail out to them a couple of times a month with useful content and anything new related to your company.
With past clients, consider sending out a newsletter, and special offers to get them to come back and use your services again.
- Consider Text Message Marketing
“We’ve entered a new era of communication. When taking a closer look at consumer behavior and preferences, it appears that the future lies in text messaging over email to enhance business-to-consumer interactions.
According to Gartner, text message open and response rates are “as high as 98% and 45%, respectively — in contrast to corresponding figures of 20% and 6% for email.” This makes text messaging an effective way to get through to a defined audience. People are on their phones more than ever.
One study found that people look at their phones an average of 80 times per day. Text (SMS) Message Marketing is an affordable and effective way to reach people, quite literally, exactly where they are.” ANYTIME! ANYWHERE! Source: Forbes Magazine, Aug. 2019
Use these nine ideas to get the high-end clients you want from your niche.
If you need help implementing any of these ideas, contact me to set up a FREE ZOOM Coaching session. Call (204) 783-6342.