Yes, social media marketing can be effective at helping you grow your business, but remember that successful marketing still requires three fundamental things:
1) A defined target market, preferably a list in a database.
2) a great message or irresistible offer, and
3) a media channel that will allow you to communicate your message frequently at a reasonable investment.
Don’t fall into the trap of believing that all you have to do is hang out on Facebook, Linkedin, and prospects will flock to you like bees to flowers.
As you already know, social media marketing is very time-intensive. It’s a new media, and marketers are still testing to learn how to generate sales from social media marketing.
What’s that, you just want to “get your name out there”? Good luck with that. It takes a lot more than just “getting your name out there” to generate steady sales.
You don’t want to spend all your efforts on social media while forgetting to focus on the three fundamentals of successful marketing. In my experience, small business owners and entrepreneurs spend way too much time deciding what media to use, instead of developing a compelling, irresistible offer.
Many business owners are asking me about social media marketing, but they don’t have a workable database of past, current, or potential clients. “But Kevin, I have one trillion LIKES on Facebook”. Think about this, if Facebook were to shut down today, how would you continue to communicate with your one trillion LIKES? Do you have their email address, mailing address, or phone number?
Don’t get me wrong, I’m not saying Social media marketing is a waste of time. I love it!
I’m just reminding you never to forget the three key elements of successful marketing: 1) A defined target market, preferably a list in a database, 2) a great message or irresistible offer, and 3) a cost-effective media channel that will allow you to communicate your marketing offer over and over and over… without going broke.
No matter what new social media shiny object comes along, these three principles will always be the cornerstone of effective marketing.