by | | Local Marketing, Small Business Marketing, Social Media Marketing, Uncategorized
10 Facebook Marketing Strategies That Actually Work for Local Businesses in 2025 Picture this: Two local businesses on the same street serve the same community. One has customers lined up and their phone ringing constantly with new inquiries. The other—with... 
by | | Small Business Marketing, Social Media Marketing
Rethinking Social Media Followers “Do followers really matter, or are they just numbers?” If you’ve ever questioned their value, you’re not alone. Many small businesses see social media as a one-way promotional tool, but the truth is, your followers are more than just... 
by | | Social Media Marketing
The recent announcement from Apple to charge an additional 30% for posts we boost on Facebook and Instagram using Apple devices is a significant development. For years I’ve been on my soapbox preaching the importance of developing your own email list and text... 
by | | Social Media Marketing
In the competitive business environment, it’s surprising that a significant number of small business owners operate their businesses without a well-defined marketing plan. Data from the Small Business Administration reveal that businesses that have a defined... 
by | | Social Media Marketing
Yes, social media marketing can be effective at helping you grow your business, but remember that successful marketing still requires three fundamental things: 1) A defined target market, preferably a list in a database. 2) a great message or irresistible offer, and...