I believe that standing out from the crowd and getting your message read, heard, or seen is one of the biggest marketing challenges for small businesses.
It’s estimated that the average person is bombarded with over 3000 marketing messages a day. How do you get people to pay attention to your message? This is the challenge that business owners and sales professionals must rise to.
The traditional ways of running an ad in your local paper or relying on the Yellow Pages won’t cut it anymore. While word-of-mouth referrals can still work, you must be proactive. Utilize online social media tools to leverage your time and effort.
Online marketing is essential, but having a brochure-style desktop website won’t suffice. Today’s websites must educate and engage visitors. Don’t forget a mobile version; more people are using smartphones and other mobile devices.
Explore how your business can benefit from various online marketing tools like squeeze pages, Email Newsletters, Google Adwords, Search Engine Marketing, Article Marketing, Blogs, Podcasts, and popular social media platforms such as Facebook, YouTube, Twitter, and LinkedIn.
Offline marketing can still be effective if integrated with online tools. Direct marketing, print ads, and networking all have a place in your marketing mix.
While this may seem overwhelming, find ways to automate some marketing activities. Implement one to three ideas at a time and perfect them before moving on.
Understand where your customers and prospects spend time online. Knowing your target market is key to making your message stand out.
‘Enter the conversation already occurring in your prospect’s mind. It’s a time-tested way to grab people’s attention.’
Avoid developing your marketing tactics without a strategic plan. YOU NEED A MARKETING PLAN. Contact me for a free outline.
Yes, it’s easier said than done, but commit the time, resources, and energy. Marketing is no longer a one or two-act show. To stand out, communicate your message in multiple ways and reach people on their terms and in their environment despite the marketing noise.