by | | Marketing, Marketing Budget, Marketing Planning, Marketing Strategy, Small Business Marketing
Ever felt that knot of dread when it’s time to pay for advertising or a new website? Many business owners see marketing as a necessary evil, a cost that just eats into profits. They view it as an “expense” – a bill to be paid, a line item to be... 
by | | Local Marketing, Marketing Budget, Marketing Planning
We all know or should know that effective marketing is the lifeline of every business, it’s what drives revenue growth. One of the most common questions I get is: How much should I spend on marketing, and where should I allocate my resources? Without a clear...