by | | Local Marketing, Marketing Planning, Marketing Strategy, Small Business Marketing
How many times have you seen an ad for a company you’ve never heard of and immediately dropped everything to buy from them? If you’re like most people, the answer is rarely—if ever. Yet as a marketing coach, I constantly hear this frustration from business... 
by | | Small Business Advertising, Small Business Marketing
Imagine having the best product or service in town – something truly useful, unique, and valuable. But if you can’t communicate those advantages in a way that grabs attention and gets people to act, your business will struggle to grow. In today’s world, where... 
by | | Local Marketing, Loyalty Cards, Marketing Planning, Small Business Marketing
Ever wonder why some businesses thrive while others struggle? A big part of the secret lies in understanding the lifetime value (LTV) of their customers. Many small business owners get caught up in chasing new sales, but they often overlook the goldmine they already... 
by | | Local Marketing, Marketing, Marketing Planning, Small Business Marketing
Just like you get a yearly physical, your business needs a yearly marketing checkup. Let’s take a look at what worked, what didn’t, and what you can do to level up your marketing game in the coming year. First, let’s look at the numbers: Website... 
by | | Local Marketing, Marketing, Marketing Planning
Hey there, local business owners! It’s 2025, and the world of small business marketing is buzzing with exciting new trends. Let’s dive into the top strategies that’ll help your local business shine brighter than ever. Whether you’re running a...