by | | Local Marketing, Marketing Planning, Marketing Strategy, Small Business Marketing
How many times have you seen an ad for a company you’ve never heard of and immediately dropped everything to buy from them? If you’re like most people, the answer is rarely—if ever. Yet as a marketing coach, I constantly hear this frustration from business... 
by | | Small Business Marketing, Social Media Marketing
Rethinking Social Media Followers “Do followers really matter, or are they just numbers?” If you’ve ever questioned their value, you’re not alone. Many small businesses see social media as a one-way promotional tool, but the truth is, your followers are more than just... 
by | | Restaurant Marketing
Running an Independent Restaurant in Today’s Market Running an independent restaurant is no easy feat. Competing against big chains with massive marketing budgets can feel overwhelming. Many small restaurant owners wonder how they can stand out and attract loyal... 
by | | Local Marketing, Marketing Budget, Marketing Planning
We all know or should know that effective marketing is the lifeline of every business, it’s what drives revenue growth. One of the most common questions I get is: How much should I spend on marketing, and where should I allocate my resources? Without a clear... 
by | | Local Marketing, Marketing, Marketing Planning, Small Business Marketing
Just like you get a yearly physical, your business needs a yearly marketing checkup. Let’s take a look at what worked, what didn’t, and what you can do to level up your marketing game in the coming year. First, let’s look at the numbers: Website...